Enquête sur l'apprentissage du référencement

Survey on how to learn and how to teach Search Engine Optimization

1. In your situation Search Engine Optimization (SEO) is : (Multiple answers are allowed)

100 % of your job
More than 50 % of your job
Less then 50% of your job
part of the marketing of your own company's website
a means to promote the website of an association or any subject on a not-commercial basis
a means to promote your personal website
Do you ever teach SEO ?
1. No, you only practice SEO as a profession ; 2. Yes, you teach SEO but you do not practice it ; 3. Yes, you teach SEO and you practise it as a profession.
Other, please indicate :

3. How did you learn SEO ? (Multiple answers are authorized)

by self-learning , using the following means :
	Books on SEO	which ? * :
	Magazines (paper)	which ? * :
	Websites with their newsletters specialised in SEO	which ? * :
	Groups on the Internet dedicated to SEO	which ? * :
	Forums dedicated to SEO	which ? * :
	Other, please indicate :
by following a training course :
	Being part of your studies Which ones ?
	In a training center, a specialized course on SEO.
	In a training center, as part of a course on a related subject.
	As a private course, by a specialised facilitator
	On the Internet, by following an online training course (e-learning) Which one ?*
	Other, please indicate :
* optional

4. For you the knowledge of SEO has to be updated frequently :

No
Yes :	annually
	semi-annually
	quarterly
	monthly
	SEO needs a permanent survey (at least once a week)
Any comment on these periods * :
* optional

5. If you were to advise someone on how to learn SEO : (in just a few words)

6. In your opinion what would be the best means to learn SEO (even if they are not in application yet) ? (multiple answers allowed, please mark to what extend you find them adapted)

	Very apt	Apt	Little apt
1 . A dedicated training course in a training center or in your own company
2 . At university in the NTIC courses or at technical or graduate school.
3 . With an e-learning training course
4 . With a specialised website and its newsletters
5 . In a book
6 . With a cd-rom
7 . With specialised magazines ( paper)
8 . Through a discussion group on Internet
9 . Through a forum
10 . Other, please indicate :

7. In your opinion could SEO be learned exclusively through an e-learning course ?

Yes	In which conditions ?

No	Can you say why ?

Other, please indicate :

8. Do you know of training courses on SEO at University or in technical schools ?

Yes No Can you indicate the kind of study ?


9. In your opinion should SEO be more often taught in university or technical schools ?

Yes No Can you say why ?


10. In your opinion what are the particularities of teaching SEO ? (in just a few words)



11. SEO should be taught :

By experts, professionals of SEO
By qualified facilitators
Other, please indicate :

12. In your opinion what will the future of SEO and its training look like ?

This is an open and optional question, if you still have some time...